BMW i Vision Dee is the world's first colour-changing car | Metro News – Metro.co.uk


NEWS… BUT NOT AS YOU KNOW IT
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It takes a lot to steal the spotlight at the Consumer Electronics Show, which was held last week in Las Vegas, but a car that changes colour to match your outfit or mood, displays your avatar at the window and has a grille that allows your motor to pull human-like faces has done just that.
Welcome to the chameleon-like concept that is the BMW i Vision Dee (which stands for digital emotional experience).
BMW was star of the show last year with a concept car that could switch from black to white.
The Vision Dee goes a step further – ditching the monochrome styling for 240 individual E Ink panels that can display up to 32 colours, with endless possibilities for different patterns.
The idea is to provide a more personal and customised driving experience that can be adapted to suit your style, mood or even what you’re wearing. No longer will you worry about what colour to choose at a dealership. In future, a flick of a switch will do the job.
But there’s a lot more to this all-electric sedan than changing colour.
The conventional dashboard has gone andits entire windshield acts as a clever, heads-up display, offering five levels of augmented reality visuals, allowing you to keep your eyes fixed firmly on the road.
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This can allow anything from connecting to friends and family and visualised social media, to augmenting navigation and pulling in digital imagery to enhance your driving experience.
Designed to fuse the physical with the virtual worlds and make the car more personal and fun, it also uses interior-projection technology that allows your avatar to be displayed on the outside of the window, greeting anyone when approached. The doors will even open automatically when the car senses that the driver is about to step inside.
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BMW says it is as much about being a digital experience as an emotional one. This explains why an artificially intelligent digital companion with human-like emotion, called Dee, which interacts with the driver, and a kidney grille that displays facial expressions, completes the impressive and fun features line-up.
‘Pushing the boundaries between physical and digital perception, Dee embodies the next level of human-machine interaction’, says BMW’s board chairman, Oliver Zipse. He calls it ‘the perfect digital car of the future’.
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BMW’s Dee concept represents the company’s vision for ‘a true digital and emotional experience’. And while the car sits firmly in concept territory, the exciting news is that BMW says it hopes to have full-windscreen heads-up display capabilities on its production of Neue Klasse vehicles, arriving in 2025.

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