Key takeaways from Vail's Destination Stewardship Plan – RealVail


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The Town of Vail on Friday issued the following press release on its Destination Stewardship Plan:
Vail’s year-long process to create a Destination Stewardship Plan that will be used to balance community priorities and the environment while supporting a thriving visitor economy, is entering its final stages after completing an information-gathering phase involving more than 1,100 stakeholders that will be used as the plan’s foundation.
An update on the Steward Vail planning process was presented to the Vail Town Council this week by the project’s lead consultant, Cathy Ritter of Better Destinations based in Denver. Using findings from the team’s comprehensive research, which has involved surveys, focus groups, interviews and other community outreach sessions, the action plan is currently being drafted. The consulting team also includes leading strategic planning firm MMGY NextFactor of Vancouver and the Travel Foundation, an international NGO focused on improving the impacts of tourism.
A Steward Vail Vision as well as proposed plan pillars and strategic initiatives will be shared with the community during final public engagement sessions Oct. 19 and 20. To register for the upcoming sessions or to learn more about Steward Vail, visit www.engagevail.com/stewardship
The Steward Vail plan will build upon insights documented in a situational analysis. Key findings include: 
In her update to Town Council, Ritter noted the draft plan will be organized with strategies and tactics based on five planning pillars discussed in a recent visioning session:
The goal of Steward Vail is to create a 10-year vision and management plan that will advance Vail’s sustainability goals in step with local priorities while managing the growth of Vail’s tourism economy. Specifically, the town is seeking ways to attract visitors who will support and respect the destination, while encouraging more equitable access to all that Vail offers.
Following the public workshops in October, the draft plan will be presented to the Planning and Environmental Commission in November with consideration of the plan’s adoption by the Town Council in December. 
For additional details about Steward Vail, visit www.engagevail.com/stewardship or contact Mia Vlaar, economic development director, at 970-479-2452 or email [email protected]
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