Nutraceutical brand lands stamp of approval from American Hair Loss Association – CosmeticsDesign.com USA


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By Danielle Masterson contact
29-Mar-2022 – Last updated on 29-Mar-2022 at 16:02 GMT
Related tags: Alopecia, Hair care, hair loss, Hair care ingredient
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The American Hair Loss Association recently accepted Advanced Trichology’s collection of nutraceutical products for hair loss, hair growth, and scalp health as a Trusted Brand. According to Advanced Trichology, it’s the association’s first nutraceutical and non-minoxidil topical formula approval.
Founded by certified trichologist William Gaunitz, FWTS, Advanced Trichology’s goal is to normalize and increase the conversation surrounding hair loss.
“Advanced Trichology’s nutraceutical line is the first and only nutraceutical line ever approved by the American Hair Loss Association because of its 20 years of clinical efficacy, the company’s commitment to client satisfaction, transparency of manufacturing and dedication to purity standards. No other line had ever compiled the necessary qualifications to meet the standards of the American Hair Loss Association,”​ Gaunitz said.
The American Hair Loss Association is a  non-profit organization dedicated to advocacy of consumers suffering from alopecia and providing education, resources, and support. 
The following products will now feature the American Hair Loss Association seal on all packaging:
Hair vitamin capsules with DHT blockers to help prevent follicle shrinking are anticipated to dominate the highest revenue share among all forms in the hair supplements market. Additionally, consumers are going for gluten-free, soy-free, non-GMO , no artificial sweeteners, and no sugar in hair supplement capsules, according to Transparency Market Research (TMR). 
Manufacturers in the hair supplements market are developing capsules that promote hair growth with the help of zinc, iron, and vitamin A, C, D, & B-complex, among others. They are increasing R&D in capsules that prevent follicle shrinking and control hair fall with the help of DHT blockers such as pumpkin seeds, pine bark, and stinging nettle, to name a few.
TMR reported that the market value of hair supplements is estimated to be over $960M in 2021. Looking ahead, the market is expected to cross $2.8B by 2031, with a CAGR of 11.5% during the forecast period.
Gaunitz told NutraIngredients-USA​ that alopecia is on the rise in the United States, with the post-pandemic era bringing a new awareness to hair loss. Also on the rise are inflammatory scalp conditions, alopecia areata, telogen effluvium, and accelerated genetic hair loss. 
“Much of this is caused by lifestyle changes, COVID, and elevated emotional stress. The emotional toll from hair loss is an epidemic in itself. This was brought to the forefront of entertainment news because of Will Smith’s actions at the Oscars defending his wife, Jada Pinkett Smith’s emotional journey with alopecia and the mockery that it comes with,”​ he added. 
Indeed, Pinkett Smith’s condition may be more common than realized. According to Harvard Medical School, about one-third of all women​ experience alopecia at some point in their lives and according to Johns Hopkins​, nearly half of all Black women have experienced some form of hair loss.
 

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Related topics: Beauty From Within, Cosmeceuticals, Hair Care
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